Logo Recreation and Branding Guide

A branding guidebook titled 'Mill Street Florist 2025' on a pink background, featuring a green house logo with pink roses and flowers around the edges.
Open brand guide booklet with pink flowers and foliage illustrations, displaying color information on white pages against a pink background.
Open branding guide book with logo designs for Mill Street Florist, including colored, black-and-white, and monochrome versions, surrounded by pink floral illustrations on pink background.
Logo for Mill Street Florist featuring a green house with a porch and flower box, and a pink flower next to the text 'Mill Street Florist'.

This branding project focused on refreshing the visual identity of Mill Street Florist, a long-standing local business. The primary goal was to design an updated logo supported by a cohesive system of fonts, colours, and patterns. All design work was created in Adobe Illustrator and assembled into a full brand booklet in Adobe InDesign.

A white house with a porch sign that reads 'Mill Street Florist'. The house has a gable roof with dormer windows, potted plants, and a flower bed in front.

The process began with researching florist branding trends and sketching initial concepts. Wanting something more distinctive, I drew inspiration from the shop itself—a house-like building that has been part of the community for over 50 years. Incorporating this structure into the logo helped capture the florist’s history and charm.

A collection of 20 hand-drawn illustrations of a house with the words 'Mill Street' and 'Florist' on each, decorated with various floral and leaf designs around them, numbered from 1 to 20.

I developed multiple logo variations blending the house with floral elements, refining them through feedback from peers and my professor. The final design paired a crisp, architectural shape with softer typography inspired by the organic lines of a flower stem.

For the colour palette, I explored Pantone options and selected a deep mossy green with a vibrant pink to balance tradition and liveliness. From there, I built a full brand package including logo guidelines, type pairings, colour usage, and both digital and print applications.

The final deliverables featured website and social media mockups, stationery, and product applications—resulting in a modernized but character-rich identity that honours Mill Street Florist’s local roots.

A branding guide booklet titled 'Mill Street Florist 2025' with a green house logo and pink floral accents on a pink background.
Business stationery set for 'MultiStreet Florist' including letterhead, envelopes, business cards, a pen, and paper clips on a pink background.
Open brochure on pink background showing floral graphics, text, and a diagram related to floral treatment.
Pattern of pink flowers with green stems on a light green background, with a round sticker featuring the logo of Mill Street Florist, which has a green house and pink flowers.