Project is under construction and re-work!

Beer Label

A pile of cans of Millstone Maze corn lager beer with colorful labels featuring a grain illustration and urban building graphics.
A pile of cans of Screaming Groundhog Dark Ale beer, with brown backgrounds and blue labels featuring a groundhog illustration.

Beer Can Design Concept

This project features original beer can designs created to symbolize Ottawa through locally inspired imagery, colours, and themes. Each can visually represents elements seen around the city, translating Ottawa’s character and environment into a cohesive, illustrated packaging series.

Process & Tools

The illustrations and concepts were initially explored in Procreate, where multiple variations were developed and refined. Selected concepts were then brought into Illustrator to create polished labels tailored to a 473 ml can template. Finally, the finished labels were placed into Photoshop to produce realistic can mockups and prototypes.

Can of Millstone Maze Corn Lager beer with colorful artwork of a mill, water, and green plants on the label.
A can of Flora Hall Brewing craft beer with a green label featuring an illustration of wheat and a description of Ottawa's landscapes and customs, with the ingredients listed in English and French.
A tall can of Millstone Maze Corn Lager with a colorful illustration of a cornfield, river, and a dam at sunset.

Millstone Maze

Ottawa is surrounded by a rich variety of landscapes. This can design celebrates the villages and outskirts of the city, where golden cornfields stretch across the countryside. Featured prominently is one of the region’s rural treasures — the historic Watson’s Mill in Manotick. The artwork pays tribute to the small communities and scenic farmlands that shape the character and charm of Ottawa’s rural core.

Screaming Groundhog

A can of Screaming Groundhog Dark Ale beer featuring a cartoon groundhog and bold blue text.
Can of Squirrel Ground Dark Ale with illustrated buildings, flying birds, and a squirrel on the label.
Canned beverage with blue label featuring a description of Flora Hall Brewing and ingredients including water, malted barley, hops, yeast, and levure.

This design features a spirited groundhog letting out a playful scream on Carleton University’s campus. Groundhogs are a beloved sight around the university and have affectionately earned the nickname “Chonkers.” Their popularity has even made them the unofficial secondary mascot of Carleton. In the background, you’ll spot some of the campus’s most recognizable landmarks, including the iconic Dunton Tower. Ravens soar across the sky, paying homage to Carleton’s official mascot, the Raven. In the foreground, a flowing waterway represents the nearby Rideau Canal, tying the campus and its surroundings into one lively scene.

Beer Label

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Represent Local

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Beer Label 〰️ Represent Local 〰️

A can of Millstone Maze Corn Lager with colorful artwork, with beer foam and droplets on the can, and beer spilling at the base, set against a plain background.
A pile of cans of Screaming Groundhog Dark Ale beer with a cartoon groundhog illustration on the label.
A can of Screaming Groundhog Dark Ale partially covered with chocolate, melting and spilling on a white surface.
Portfolio