Canadian Geographic Internship

Mill Street Florist Brand Refresh

This branding project focused on refreshing the visual identity of Mill Street Florist, a long-standing local business. The primary goal was to design an updated logo supported by a cohesive system of fonts, colours, and patterns.

Procreate was used for brainstorming and initial sketching at the beginning of the project. Adobe Illustrator was then used to create all design work, which was compiled into a complete brand booklet in Adobe InDesign. Adobe Photoshop was used to develop prototypes.

Tools